NCServices
NCServices
DURATION
8 Months
DURATION
8 Months
CLIENT
National Combined Services
CLIENT
National Combined Services
Marketing Direction
Marketing Direction
Brand Strategy
Brand Strategy
Content Production
Content Production
Lead Performance
Lead Performance
PROJECT OVERVIEW
PROJECT OVERVIEW
A facility services operator across commercial cleaning, machinery hire, and NDIS support. NCS supplies fully insured staff under their own WHS, training, and compliance frameworks — operating as a labour-hire partner, not a service vendor. Matriks leads the brand and growth function from inside the business as Head of Partnerships and Strategy, directing positioning, partnerships, content, and the marketing rhythm that supports the company's scaling.
A facility services operator across commercial cleaning, machinery hire, and NDIS support. NCS supplies fully insured staff under their own WHS, training, and compliance frameworks — operating as a labour-hire partner, not a service vendor. Matriks leads the brand and growth function from inside the business as Head of Partnerships and Strategy, directing positioning, partnerships, content, and the marketing rhythm that supports the company's scaling.
The Challenge
The Challenge
In a market saturated with beauty brands, Lévrière needed a refined yet bold presence that set it apart. The challenge was to develop an identity that embodied exclusivity and allure, making every product feel like a luxury statement piece.
In a market saturated with beauty brands, Lévrière needed a refined yet bold presence that set it apart. The challenge was to develop an identity that embodied exclusivity and allure, making every product feel like a luxury statement piece.
WHAT WE DID
WHAT WE DID
Rebuilt the brand from the ground up — repositioning NCS from a cleaning vendor into a credible labour-hire partner under the tagline "One partner. One standard. Complete control." Took ownership of brand strategy, the partnerships pipeline, and the full content function from the inside. Launched a weekly Yoast-optimised blog program anchored by a single mandatory CTA — the free site inspection — compounding search authority and capturing qualified enquiries every week it runs. Restructured the social presence and content rhythm to communicate the real operational scale behind the brand: WHS frameworks, insured staffing, and multi-vertical capability across cleaning, machinery hire, and NDIS. Now driving the partnerships strategy alongside the marketing function, opening conversations with national-tier accounts that previously wouldn't have engaged with a cleaning brand.
Rebuilt the brand from the ground up — repositioning NCS from a cleaning vendor into a credible labour-hire partner under the tagline "One partner. One standard. Complete control." Took ownership of brand strategy, the partnerships pipeline, and the full content function from the inside. Launched a weekly Yoast-optimised blog program anchored by a single mandatory CTA — the free site inspection — compounding search authority and capturing qualified enquiries every week it runs. Restructured the social presence and content rhythm to communicate the real operational scale behind the brand: WHS frameworks, insured staffing, and multi-vertical capability across cleaning, machinery hire, and NDIS. Now driving the partnerships strategy alongside the marketing function, opening conversations with national-tier accounts that previously wouldn't have engaged with a cleaning brand.
"Norre didn’t just create our brand—they crafted an experience. The level of refinement and luxury in our identity perfectly matches the elegance of our products."
"Norre didn’t just create our brand—they crafted an experience. The level of refinement and luxury in our identity perfectly matches the elegance of our products."
Shane N.
Shane N.
Creative Director, Lévrière
Creative Director, Lévrière
