INDUSTRY:
CAFE & RESTRAUNT
WORK:
SOCIAL MEDIA & CONSULTING
YEAR:
2025-2026
OUTCOME:
FULL OPTIMISATION & MEDIA
La Baguette Cafe
about.
Established in 2013, La Baguette began its life as a small French Café in the heart of Berwick Village, and through the vision and dedication of Mush Rahaman, it has grown into a popular and welcoming meeting spot where the local community loves to catch up.
Our La Baguette journey began in September 2017 by Mush Rahaman, when we transformed the café into a French-inspired fusion restaurant, quickly becoming the bustling local hangout and go-to place for the locals and residents of southeast Melbourne.
Our vision has always been to offer premium dining experiences with delicious food from the highest quality local and seasonal produce. Throughout the years, we have been recognised with several awards for our café, ambience and service, further validating our commitment to excellence.
Scope of Work
Matriks MGMT agreed to provide up to 10 hours per week of services, including but not limited to:
• Marketing strategy and planning
• Social media management and content creation
• Digital advertising support (paid and organic)
• Brand development consultation
• Coordination of marketing campaigns and collaborations
challenge.
When we first began working with this company, they were facing significant growth barriers despite having strong market potential. Their brand lacked visibility within their target audience, and their marketing efforts were inconsistent and largely reactive. Most new business came through referrals or occasional outreach, which made revenue unpredictable and difficult to scale in a structured way.
Their digital presence was also underperforming. Website traffic was low, conversion rates were below industry benchmarks, and there was no clear marketing funnel guiding prospects from awareness to purchase. The company’s messaging lacked clarity and consistency, making it difficult for potential customers to understand their unique value or differentiate them from competitors.
In addition, their social media presence was not aligned with business objectives. Business content was mixed with personal and political posts that did not contribute to brand growth and, in some cases, risked alienating segments of their audience. There was no cohesive strategy, no consistent branding, and no clear call to action, resulting in minimal engagement that translated into actual business results.
Most critically, there was limited data tracking and performance measurement in place. Without proper analytics and campaign oversight, it was nearly impossible to identify what was working, optimize efforts, or confidently invest in scalable growth strategies. This combination of unclear positioning, inconsistent lead generation, unfocused social presence, and lack of measurable systems created the core challenge we were brought in to solve.
results.
Following our initial assessment, we immediately refined the brand’s digital presence by removing content that was not aligned with the café’s identity or business objectives. Personal and political posts were eliminated, and every social platform was restructured to reflect a cohesive, professional brand image. Our goal was to ensure that the online experience mirrored the in-store experience, warm, inviting, and consistent so that customers felt the same atmosphere digitally as they did walking through the café doors.
We redesigned the content strategy entirely, implementing structured posting flows, stronger calls to action, and clearer customer journeys. Visual branding was standardised across all platforms to create recognition and trust, while promotional content was built around engagement, seasonal offerings, and conversion-focused messaging. This allowed for stronger organic reach, improved audience interaction, and a more effective push of key campaigns.
However, despite the strategic progress made in a short 3 month period, significant operational challenges arose that were outside the scope of marketing control. Ongoing staff turnover, employees leaving, and internal instability affected service consistency and overall business performance. During this time, we were also in the process of developing three new menus designed to refresh the brand and increase customer retention, but unfortunately these initiatives never reached proper implementation.
Due to these compounding internal challenges, the partnership concluded earlier than anticipated. The hospitality industry is particularly demanding in the current climate, and sustainable growth requires operational stability alongside marketing execution. With an additional six months and strengthened internal management, the foundation we established had strong potential to evolve into something truly impactful.
testimonial.
For La Baguette, the focus was business consulting and hands-on marketing support.
By refining internal processes, training key team members, and implementing structured marketing strategies, the café strengthened its operational efficiency while improving customer engagement and overall business performance.
Mush Rahaman
Managing Director
