Project Matriks
Project Matriks
DURATION
4 Years
DURATION
4 Years
CLIENT
Project Matriks
CLIENT
Project Matriks
Content Direction
Content Direction
Community Strategy
Community Strategy
Web Development
Web Development
Lead Performance
Lead Performance
PROJECT OVERVIEW
PROJECT OVERVIEW
We were the soul identity for the implementation of this brand, building it from its start to where it has come to today.
We were the soul identity for the implementation of this brand, building it from its start to where it has come to today.
The Challenge
The Challenge
Despite offering some of the most exquisite pigments available, Vermeer Paints struggled to communicate its premium positioning. The challenge was to create an identity that honored the legacy of classical painting while appealing to modern artists.
Despite offering some of the most exquisite pigments available, Vermeer Paints struggled to communicate its premium positioning. The challenge was to create an identity that honored the legacy of classical painting while appealing to modern artists.
WHAT WE DID
WHAT WE DID
We developed a sophisticated brand identity that pays homage to classic artistry while maintaining a refined, modern aesthetic. Through rich color palettes, elegant packaging, and a storytelling-driven approach, we positioned Vermeer Paints as a brand that artists trust for excellence. The result is an identity that celebrates tradition while embracing innovation.
We developed a sophisticated brand identity that pays homage to classic artistry while maintaining a refined, modern aesthetic. Through rich color palettes, elegant packaging, and a storytelling-driven approach, we positioned Vermeer Paints as a brand that artists trust for excellence. The result is an identity that celebrates tradition while embracing innovation.
"Norre captured the essence of our brand in a way that feels both historic and fresh. Our paints now have an identity as rich and timeless as the masterpieces they help create."
"Norre captured the essence of our brand in a way that feels both historic and fresh. Our paints now have an identity as rich and timeless as the masterpieces they help create."
Founders
Founders
Founder, Vermeer Paints
Founder, Vermeer Paints
